Godiva – ‘Origins’

Godiva, one of the most famous Belgian chocolate brands, will be launching a new line of chocolates in September. The concept is simple, yet original: the brand invites chocolate lovers to discover a rich cocoa taste of four selected beans in a voluptuous smooth ganache. Inspired by the richness of the lands, along the cocoa road, these delicate creations capture the flavors of Uganda, Costa Rica, Venezuela and Ecuador.

What is original about the concept is that each packaging contains a ‘processed praline’ (ganache), and a ‘plain carré’ with the chocolate used in the praline. This way, chocoholics learn to taste the different beans and types of chocolate, as well as their origin.


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